I looked in a book from the library called 'advertising today' by Warren Berger, and whilst looking through I found this advertisement. The way the company have laid out this image is very clever, as they have made the image look as if 20% of the photo has been ripped off, which links to the text in the advert. They are advertising flights and are portraying that they have shrunk the ocean by 20% because they've made the flight shorter. I googled this advert to see if there was anymore information on it and this is what I found: In 1958, El Al ran a newspaper advertisement in the United States featuring a picture of a "shrunken" Atlantic Ocean ("Starting Dec. 23, the Atlantic Ocean will be 20% smaller") to promote its non-stop transatlantic flights.

Greenwashing

According to google, Greenwashing is the practice of making an unsubstantiated claim about the environmental benefits of a product, service, technology or company practice. Greenwashing can make a company appear to be more  environmentally friendly that it actually is.

Some greenwashing companies are:

Air travel - "Easy Jet continues with their brazen claims that travelling on an easy jet plane is better for the environment than a hybrid car"

Meat - "Lots of companies advertise their meat as "wholesome", "premium quality" and "all natural" Despite these labels, they source their meat from factory farms and feed their animals genetically modified corn and inject them with alt water for a plumping effect"

There are many more examples of greenwashing, too many actually and it's horrendous that companies go to the length of lying to sell their product. They trick people into think that their products are environmentally friendly, when in reality they're the complete opposite.



            

Final Eval

For this brief we had two options: A client brief on sustainability and renewable energy sources OR a client brief to do with marine life and the damages towards it. I chose to do the client brief on sustainability and renewable energy. I chose to take a simple photo of a wind turbine and was lucky enough to get part of the sunset in the background. I chose to put the caption 'Wind energy is clean energy' because I feel it is quite a simple phrase which matches the photo. When asking my fellow peers about what they think of the image, one said that she liked the cleanness and simplicity of the image; also the gradient of colour. I think this image looks clean because the colour blue is quite a cool colour which is associated with things like water which is clean. The white writing also makes it look clean because the colour white is thought to be a clean colour as well. The composition of the image also makes it look clean, as it doesn't have much in the photo and the fact that the bird, turbine and trees are silhouetted makes it look simple too.  

Moving on to how I felt about this project, I didn't find this project too appealing as i'm not particularly interested in this subject, although it is quite a large part of everyday life now, everyone is always trying to reduce their carbon footprint etc..all the time. However taking photos to do with this subject didn't really interest me. However there were parts of this project that I did enjoy like the 3D and 4D parts. I thought the tasks we did for them were fun/interesting. 

I didn't have much of an idea for this project at first, I found it quite difficult to get to grips with it, however i'm pleased with the outcome of my image, I feel that it fits the brief and that it is a nice photo. 

I decided to play around with a few of the images I took from the other day. I quite like how these images look for this project. At first I didn't really know how to link this with the project, however after a bit of thought, I came up with the idea of linking it to climate change. 

Puddles

3D evaluation

For our 3D part of the project we had to create something out of the litter we picked up on the beach. Firstly we did a still life shoot in the studio with some of the litter we had. We then had to create something out of the litter to do with the project - me and Amy worked together and created a car out of the litter. We then had to create an 'outfit' for our model out of the rubbish we had, we were split into two teams and had to dress our models. We all came together and stuck rubbish on our fellow peers. We used pretty much every piece of rubbish in sight to stick on our model and basically used a whole reel of sellotape to keep it together. It was quite a fun task all in all, it brought us all together as a group as well, which was nice.

Overall I feel as if this tasks were successful, I got some good shots out of it and it was a lot of fun, although touching all of the rubbish was pretty gross, that's why we had gloves I suppose but they weren't much better either. I guess you could call it an obstacle - me not wanting to tough the rubbish, even though I did it in the end, I didn't exactly want to. I have all of the images on my blog posts but I'll put a few on my evaluation here as well just to demonstrate what I'm talking about. I did also evaluate the day in my blog post, however I feel that explaining it in a separate post is more formal.

 

Research

I've chosen a few photographers that I really like who produce images to show things like pollution etc in photography.

Andy Hughes - Andy's photographic work explores the politics of waste. In 2013 he travelled to Alaska - which is pretty amazing - he was invited as part of an international team of artists and scientists to work on a project called 'Gyre: The plastic ocean' This project was a unique project as it explored the science and art of the issue of plastic and human waste in marine and coastal environment. As you can see, I have taken a few of his images off of his website that I really love. There is a couple from the Alaska project and a few others he has done. I really like his work, its very simple and minimal which I like.

 

 

Trevor Ashby - Trevor originally started out as a painter and travelled over India over forty years ago without a camera. He stayed there for two years and constantly framed images in his mind and when he travelled back to England bough himself and SLR and that's when his passion for photography started. Initially had had an interest in surrealism however later on he became fascinated with old medium format and plate cameras, which led him to increasingly work on the context or rural and coastal areas. He spent 14 month photographing the Eden project, recording the pattern and structure of plant forms in there. I find his work quite intriguing and unique, which is why I like it, I like it a lot. Here are a few of his images on his website.

Chris Burkard - He is a self taught photographer and artist who is based in central coast California. His work is all about surfing, lifestyle and travel. His images are of landscapes and 'moments of bliss' by adventure seeking. He also makes films, which I have linked below. His work is just beautiful, the saturation in this images are just incredible and I love them.

 

https://vimeo.com/131042744
https://youtu.be/mmwQoD5Blc4