I looked in a book from the library called 'advertising today' by Warren Berger, and whilst looking through I found this advertisement. The way the company have laid out this image is very clever, as they have made the image look as if 20% of the photo has been ripped off, which links to the text in the advert. They are advertising flights and are portraying that they have shrunk the ocean by 20% because they've made the flight shorter. I googled this advert to see if there was anymore information on it and this is what I found: In 1958, El Al ran a newspaper advertisement in the United States featuring a picture of a "shrunken" Atlantic Ocean ("Starting Dec. 23, the Atlantic Ocean will be 20% smaller") to promote its non-stop transatlantic flights.