Practise

Today I went to port issac and obviously took my camera with me - I decided to practise taking some more minimal images for my final project and these are a few unedited ones I took. I like these images I took, however I think that the colours I use in the images need to be brighter, I need to apply more colours like orange and yellow to brighten up the images.

A day in the life - Final Major

Today we were given the brief for our final project of our first year in pca!! The brief is called "A day in the life" and it's a project about whatever we would like to do. I find this project quite a broad and long winded as it is over a period of 14 weeks, however I feel that I can produce some good work out of this and make the most of the time I have. I'm choosing to take photo's of whatever I see that appeals to me in my everyday life in a minimal/negative space way. The reason I chose to do a more minimal approach to this project is because I like the way minimal photo's look and I find them aesthetically pleasing to look at - they're clean, fresh and simple which is the type of work I'd like to create. I have practiced taking some minimal photo's before the project started and they turned out to look quite good and I really liked them and that's what drove me to do this for my final project. I also looked online to see if I could find any websites with some cool minimal pictures and similar what I want to do and I found this one: http://photography.tutsplus.com/articles/less-is-more-50-examples-of-minimalist-photography--photo-3914


These are a few of the images off of the website that I took and interest in - I really like these because of the colours in them - instead of just plain a plain white backgrounds these photographers use bright colours like orange, blue and yellow - which I really like. The angling and the way they've got the lines in the image is clever because as you can see in the first image, it's as if it's symmetrical but opposite at the same time.

Proposal

timeplan

Today was an absolutely glorious sunny day - so obviously we weren't going to spend it indoors, so we decided to grab our cameras and explore. First we went to the hoe and walked around for a bit just looking around at the scenery. We the decided to walk to Beaumont park and from Beaumont park to Central Park - however we decided to take the long way - we cut through a grave yard which was actually quite nice because it was a really peaceful area and was very beautiful. We finally reached Central Park and had a bit of a rest before taking a few more photos and heading off home.

A day in the life of MEEEE - NEW PROJECT STARTS HERE

I looked in a book from the library called 'advertising today' by Warren Berger, and whilst looking through I found this advertisement. The way the company have laid out this image is very clever, as they have made the image look as if 20% of the photo has been ripped off, which links to the text in the advert. They are advertising flights and are portraying that they have shrunk the ocean by 20% because they've made the flight shorter. I googled this advert to see if there was anymore information on it and this is what I found: In 1958, El Al ran a newspaper advertisement in the United States featuring a picture of a "shrunken" Atlantic Ocean ("Starting Dec. 23, the Atlantic Ocean will be 20% smaller") to promote its non-stop transatlantic flights.

Greenwashing

According to google, Greenwashing is the practice of making an unsubstantiated claim about the environmental benefits of a product, service, technology or company practice. Greenwashing can make a company appear to be more  environmentally friendly that it actually is.

Some greenwashing companies are:

Air travel - "Easy Jet continues with their brazen claims that travelling on an easy jet plane is better for the environment than a hybrid car"

Meat - "Lots of companies advertise their meat as "wholesome", "premium quality" and "all natural" Despite these labels, they source their meat from factory farms and feed their animals genetically modified corn and inject them with alt water for a plumping effect"

There are many more examples of greenwashing, too many actually and it's horrendous that companies go to the length of lying to sell their product. They trick people into think that their products are environmentally friendly, when in reality they're the complete opposite.



            

Final Eval

For this brief we had two options: A client brief on sustainability and renewable energy sources OR a client brief to do with marine life and the damages towards it. I chose to do the client brief on sustainability and renewable energy. I chose to take a simple photo of a wind turbine and was lucky enough to get part of the sunset in the background. I chose to put the caption 'Wind energy is clean energy' because I feel it is quite a simple phrase which matches the photo. When asking my fellow peers about what they think of the image, one said that she liked the cleanness and simplicity of the image; also the gradient of colour. I think this image looks clean because the colour blue is quite a cool colour which is associated with things like water which is clean. The white writing also makes it look clean because the colour white is thought to be a clean colour as well. The composition of the image also makes it look clean, as it doesn't have much in the photo and the fact that the bird, turbine and trees are silhouetted makes it look simple too.  

Moving on to how I felt about this project, I didn't find this project too appealing as i'm not particularly interested in this subject, although it is quite a large part of everyday life now, everyone is always trying to reduce their carbon footprint etc..all the time. However taking photos to do with this subject didn't really interest me. However there were parts of this project that I did enjoy like the 3D and 4D parts. I thought the tasks we did for them were fun/interesting. 

I didn't have much of an idea for this project at first, I found it quite difficult to get to grips with it, however i'm pleased with the outcome of my image, I feel that it fits the brief and that it is a nice photo.